My journey into UX design began with a foundation in copywriting, where I honed my skills in storytelling and brand communication while working with startup brands. After that, I took the plunge into launching my own startup. Though it didn’t go as planned, the experience taught me the importance of crafting narratives that genuinely connect with audiences.

Later, I transitioned into market research at Brindocorp, a software development company, where I gained a strong understanding of consumer behavior and market trends. This analytical experience naturally guided me toward UX design, enabling me to leverage insights and data to inform my design decisions and create user-centered, impactful products.