Rea
Rea (Real Estate & Assets) is a platform that offers fractional ownership in rental properties in Lagos, Nigeria, at an affordable entry cost. The goal is to make real estate and other income-generating assets more accessible while reducing the cost, time, and effort associated with real estate investing. Rea handles all processes, allowing users to focus solely on their investments.
UI & UX Design
UX Research
Neutrolabs
Dec - March 2024
The challenge was to design a responsive web app that aligns with Rea’s existing mobile app and branding while providing users with an efficient, intuitive experience.
Users feel unsure about the legitimacy of investment platforms.
Users want intuitive navigation, transparent information, and clear investment steps.
Based on research, I created a user persona to embody the needs, goals, and frustrations of Rea’s target audience. This persona served as a guide throughout the design process.
Using insights from user interviews, I identified key pain points and goals, mapping them in a diagram to align user needs, business objectives, and technical constraints. This process clarified priorities and provided a roadmap for the design direction.
I began with wireframes of the homepage, focusing on creating a compelling landing page that communicates trust, simplicity, and the platform’s value proposition. This set the tone for subsequent pages.
To ensure the design was both functional and scalable, I adhere to Rea’s style guide for consistency, integrating typography, color schemes, and UI components.
I aimed to create a design that allowed users to explore the entire page effortlessly, eliminating guesswork. The interface enables users to view available properties and their current status, striking a balance between user needs and Rea’s commitment to trust and transparency.
To ensure a seamless experience, users can access property information for the type of property they’re interested in. Features include property name and address, status, and an investment calculator to provide projected estimates on investments
After designing other pages, I focused on one of the most important features for users—monitoring and accessing their overall activity on the platform via the user dashboard. I developed two concepts that address user needs.
To evaluate the effectiveness of these proposed concepts, I conducted A/B testing with 10 participants. to understand which of the dashboard resonates with the users.
Users appreciated the UI layout and overall experience but desired more visual clarity.
Liked the visibility of wallet balance alongside their portfolio.
Appreciated the visibility of wallet balance alongside their portfolio.
Users found the property performance UI unclear and struggled to access details about upcoming rental income payments and their total property investments.
Based on insights gathered from user research and stakeholder feedback, several improvements were implemented to enhance the dashboard's usability:
Optimizing the web app for mobile screen sizes presented challenges, as some desktop components didn’t translate seamlessly to smaller screens. I reimagined layouts for mobile without sacrificing functionality.
Time constraints limited user testing. Ideally, I would have recruited more participants for comprehensive feedback. However, I look forward to gathering insights post-launch.
Designing a responsive web app requires adaptive thinking beyond traditional breakpoints, emphasizing flexibility, close collaboration with developers, and leveraging existing design systems for consistency and efficiency
Conduct post-launch usability testing to gather feedback from a broader audience.
Refine the design based on real-world user interactions.